Resources Investment Advisors Announces Launch of New Brand and Identity
During its national conference in August, Resources Investment Advisors (Resources), an SEC-registered investment advisory firm based in Overland, Park announced its new brand and identity.
As the firm continues to grow, the goal was to create an impactful message to explain the firm’s collective purpose and differentiators in a consistent and interesting way.
What is Resources? A group of financial advisors sharing resources to the benefit of investors.
Connection - Advisor offices are independently managed but connected through shared ideas, tools and talent.
Goal - To help advisor offices grow through collaboration and innovation.
The branding embodies an organization that is evolving to meet the ever-changing needs of the financial industry. The graphics and overall design were intended to be more “tech” and less “traditional” as the firm shifts its focus to a younger generation of advisors and clients. The launch of the new brand included a video, new website and partner office logo to co-brand partner firms.
“One of our primary differentiators is the fact that we are managed as a cooperative,” said Vince Morris, Founder and Managing Partner, “but we recognize that our partner firms want to retain their independence, brand, and culture. This brand refresh was a way to show and communicate the connection and benefits that we all share.”
About Resources Investment Advisors
Founded in 1987, Resources investment Advisors, Inc. (Resources) is an SEC-registered investment advisory firm and a group of financial advisors sharing resources to the benefit of investors. Partner firms around the country are independently managed and connected through shared ideas, tools and talent. In 2017, Resources was named the Fastest Growing RIA in the country by WealthManagement.com.